Tourism Technology Trends For Businesses To Bounce Back After The Pandemic
August 25th 2020, 9:12 am Author: P.Chau
Since the beginning of 2020, the growth rate of the tourism and hospitality industry has been sharply reduced due to the pandemic. However, it is predictable that it would bounce back strongly after the situation is more controlled. Therefore, businesses should equip themselves with innovative tools to stand out in the competitive market. Here are some tourism technology trends to follow to enhance your customer experience.
Chatbots and automation
Most consumers are already scheduling their travel and lodging with the aid of internet chatbots, precisely designed AIs, who can answer questions and provide consumers with helpful details while human operators are inaccessible.
Artificial intelligence, like the chatbots listed above, is becoming increasingly relevant to the tourism industry. Machine learning technology is already strongly rooted in the marketing of the tourism industry, with AI helping to personalize the process of discovering and booking tours and journeys. AI is also becoming highly useful in situations such as smart hotel rooms, predicting the possible desires of visitors and fine-tuning the atmosphere and facilities to fit guests' expectations and tastes. Artificial intelligence, from customer service to security, finds applications everywhere. Future AI tourism developments to monitor may involve self-driving cars and interactive tour guides.
Recognition technology is one of the most relevant developments in travel and tourism that is beginning to expand through a broad variety of regions. For a frequent traveler, one of the most familiar applications of recognition technology is the bank of automatic gates at certain borders. The gates are capable of reading and matching the traveler's passport or ID card details to their faces utilizing the camera and facial recognition technologies. Recognition technology is one of the main tourism developments in the hospitality industry too, with voice recognition being increasingly common in smart hotel rooms as a control tool.
Internet of things (IoT)
The IoT is relevant to many tendencies in tourism. IoT devices are gadgets fitted with a microprocessor and some type of digital networking, enabling them to connect to the Internet and be operated from it. IoT products provide heating and cooling units, entertainment units and other things that are frequently included in hotel rooms, enabling 'smart' hotel rooms. The IoT is often used to bring facilities into a hospitality environment, for example by encouraging visitors to book events (a hotel spa experience, bathing in the pool, exercise training, etc.) or to order items such as room service or extra linen through a portal or mobile device.
Virtual reality (VR) technology provides numerous tourism marketing tools. VR tourism developments cover high-end technology devices, some of which incorporate physical elements such as controls or handheld seats and platforms. Sports simulators are becoming increasingly common, from virtual baseball and other recognizable sports to extreme sports like skiing and snowboarding. Some dangerous sports, such as hang-gliding and other journeys, may even be replicated with VR. VR will also encourage visitors to 'visit' places that are too vulnerable for traditional tours, such as archeological sites: ruins can be recreated in VR and visitors can admire the unimpeded walking environment around them.
Augmented reality (AR)
While VR simulates entire worlds and activities, Augmented Reality incorporates interactions in the physical world with interactive components. A common example will be the Pokémon Go mobile app, where fictional characters are superimposed over the real-time imagery of the player's world. Where VR simulates entire worlds and activities, Augmented Reality incorporates activities of the physical world with interactive components. A common example will be the video game Pokémon Go, where fictional monsters are superimposed over real-time images of the player's world. Museums are gradually using VR, allowing tourists to see objects with their initial appearance as a visual overlay. Certain augmented reality technologies may involve web-enabled visual maps.
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